A Lynx Leaves Its Mark

UVM integrates its community through a Gaming Marketing strategy with the best-selling video game in history, Minecraft Increase of up to 124% in requests for income reports. 15 thousand interactions with the video game in real time. Adaptation and tolerance to frustration were fundamental pillars that the entire student community had to strengthen to cope with the following months of the pandemic. Online classes became the only option to continue study programs. Event focused on the gamer community These relevant insights were a matter of analysis and concern for the UVM Communication team; university that has focused on building a pride of lynx identity among.

Its more than 129,000 students in its 38 campuses around the country. In this same year, the 60th anniversary of the foundation of.   With the aim of adapting to the values ​​and influences of the new generations. That is why they needed to rethink their strategy to go beyond the great limitations caused by the pandemic and establish a real and authentic connection between their entire community. Sharpness, sagacity, adaptability, discipline, passion and evolution . If they could not attend the presentation of the event, the UVM would take it to their homes. LDM & Gaming, this is the way LDM joined the challenge faced by UVM to become that strategic ally that would serve as a guide.

We Create A Virtual Experience

Aligned to the interests of the student community. Originally being relevant to Pakistan phone number a frustrated young community would be the most difficult. That is why we had to adapt to their most deeply rooted interests, those that stood out from their academic obligations. The big opportunity? Gaming Marketing.  In addition, this experience could include the values ​​that the new lynx mascot represented: passion, evolution, sagacity, among others. The second great challenge was to create an alliance with the ideal partner where the entire reveal event would take place. This point was very important since the quality of the execution  well done by the student gamer community.

Pakistan Phone Number List

It all started with a block Many technological resources and more than 250 hours of our talent were .The architects and programmers of LDM, experts in the nature of these projects.  Managed to unite this volume of blocks through a (very short) process of learning and simultaneously. Executing the video game platform and thus certifying them as mod developers in CURSE. Technological development in Gaming Marketing Special mods with 264 custom textures . Were created to integrate the original stadium and university color campaign logo. The UVM executive team accessed through Minecraft accounts to verify that everything was really aligned to the original campus.

At The Execution Level The Biggest

The attention Challenge was presented when creating the exact moment of the presentation of the new lynx. It had to include a surprise and innovative factor so that its.  And that this same pyrotechnics did not affect the surrounding pixels, for this special blocks.  The organic scope of the event, social networks, internal communication by the community and articles about the event on websites .Without a doubt a challenge LDM could transcend. «There is an audience of 70 million gamers in Latin America.  LDM understands how to speak to them, how to put these products in this environment in a natural way.

They have a team with an active gaming culture inside and outside the offices.» Daniel Vicente, LDM, Project Manager. The moment arrived and the acceptance and interest on the part  became very evident. Our live streaming partners were .A and compete in different challenges to win benefits such as. thousand interactions with the video game in real time (+1500%).  After the experience. academic scholarships of up to 100%. During the experience unique Players: 426 unique players, 209 at the highest peak . Generation of prospects to enter the university.

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