Advocacy advertising is an excellent way you can connect with your customers. As a marketer, you want your consumers to immediately follow your social media channels and begin to align with your brand.
Through advocacy advertising, your typical customer will be more likely to trust your brand name and then purchase products or accessories from your business. Your company brand will stand out in your market. Essentially, it will drive your consumers to respond to your call to action.
Keep reading to learn more about what advocacy advertising means and why it’s a great way to reach your customers.
What is Advocacy Advertising?
Advocacy advertising is a way to market your brand name to support a social cause or message and nonprofits often use this type of marketing strategy. Private organizations also implement an advocacy campaign or two to influence public opinion. Usually, this type of advertising focuses on environmental, social, or political topics.
Most importantly, advocacy advertising avoids promoting products or services. Commercial advertising is responsible for that type of marketing.
Advocacy Advertising vs. Commercial Advertising
To better understand advocacy-based Chief VP Compliance Email Lists marketing strategies and their goals, you’ll need to learn the definition of commercial advertising and the difference between the two.
Commercial advertising focuses on marketing the products or services of a company. Product advertising is another term for this type of marketing and focuses on sending a message to as many consumers as possible regarding its brand or product.
Commercial advertising also often focuses on the product life cycle. Therefore, it includes premiering a new product when it first hits the market, focusing on the growth of popularity of the item, promoting the maturity of the product, and addressing a potential drop or a lack of demand in the market.
Advocacy advertising, however, has nothing to do with promoting a product or service. The corporate world has begun to implement advocacy advertisements to promote social, environmental, or political causes. Companies have used this form of marketing to make an impact on issues such as conservation, the environment, nuclear power, energy, and more.
While commercial advertising bases its goals on selling products or services, advocacy advertising aims to spread a social, political, or environmental message, increase awareness, and drive people toward a specific action to solve the issue.
Advantages of Advocacy Advertising
The biggest advantages of advocacy advertising involve the following:
- Exposure across a larger segment of the population
- Helps advocacy groups improve awareness of the issue and, consequently, your brand
- Improves your brand value and image in the marketplace