time over the long term as it will provide you with a clear outline of what you need to achieve and when and will save you from scraping around to find something to write about once a month or once a week.
Challenge #3: Aligning Your Content with Customer Journeys and Customer Personas
Many marketers struggle to align their content with the different stages of the customer journey and different customer personas.
All of your customers are different. They may share similar interests and values but they are still different and prefer to consume content in different ways. If you have a content strategy in place, you should already have an idea of who your customer personas are.
Use this to think about the content they want to consume and how they want to consume it. You can repurpose the same piece of content in different formats to suit these customers.
In addition, you should make sure that your content serves the needs of your customers at every stage of their journey. Making sure you target your customers with the right content at the right time can be a huge challenge.
47% of buyers view at least 3-5 pieces of content before they contact a business. 82% of customers have a more positive view of a brand after reading 1000 Mobile Phone Numbers their content. This shows just how important is it to make sure you provide information throughout the buyer’s journey, and not just at the top of the funnel.
To overcome this challenge, sit down and look at your customer personas and the journey they take before buying from you. Map out the pieces of content that will help to push them through your sales funnel and create and share them in the right places.
Historically, it has been very
difficult to measure the ROI of your content marketing strategy. It can be challenging to relate conversions and metrics to specific pieces of content and to measure and evaluate its impact on the bottom line of the business. However, it’s not impossible.
The ROI of your content marketing strategy is subjective and based on your business objectives or mission.
To effectively measure ROI, it’s important to outline what you want your content marketing to accomplish before you even start. Are you looking to drive more traffic to your website? Do you want to generate leads? Do you want to become a thought leader in your industry?
If you don’t know what you’re looking to achieve