Best Practice Screenshot showing ecommerce products What the best practice does right. Make it easy to communicate with the chatbot about the specific product you’re looking at. That provides context and removes friction from the experience. Your chatbot should be able to reply to more than predefined questions. By using AI (at this point it’s a matter of investing into a good solution: for enterprise companies. I recommend Conversable, for smaller companies Dialogflow. For B2B companies Drift) In case of a problem, i.e., a question the bot can’t answer, the user should be able to get in touch with
I recommend Conversable, for smaller
A human, either via phone or directly in the chat experience. PRICE Price is one of the most important product differentiators in retail. Customers go a long way to get a lower price, so it has to be very clear how much a product is. Worst Practice Screenshot showing a product page What the Benin WhatsApp Number List worst practice does wrong: Not clearly indicating the price. Not making it easy for users to find it quickly when visiting the product page. Not placing the price intuitively can hurt your conversion rate. I intentionally didn’t indicate where it is on Casper’s product page below, so you can see how hard it is to find. But, I promise, it’s there.
What the worst practice does wrong
Screenshot showing casper mattress Best Practice Screenshot showing. An ecommerce product What the best practice does right: Separating the price from the rest of the design. BUY BUTTON The buy button falls into a similar category as price: it must stand out clearly and convey how the customer is purchasing. Is it a subscription, or a one-time purchase? Good buy buttons clearly separate themselves from the overall design of a page and should come in bold colors. Worst Practice Screenshot showing a product page What the worst practice does wrong: Buy button doesn’t clearly stick out from the rest of the design.