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Another major change is that people are no longer just searching on search engines. Voice search now accounts for 20% of all mobile Google queries. For 2020, comScore estimates that voice search will account for more than 50% of all searches, while Gartner predicts that 30% of all web browsing sessions will be screenless. But voice search is more than mobile — and Google. Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana are all competing with Google Assistant to dominate voice search on the web, Italy Phone Number on mobile devices, and inside homes. What does all this mean? You need to optimize your site for voice search to be competitive. 2. Write ads in natural language People are increasingly using a longer and more natural language search. Searchers want answers to their questions, not keywords. So your ads should

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Google hasn’t introduced expanded text ads so you can repeat your keywords. This was so you could write ads that read naturally and get more clicks. In fact, our research on the top AdWords ads reveals that ads in the top 15% of ads only repeat two words per ad. Additionally, keyword relevance is the Italy Phone Number LEAST important Quality Score factor. You know what is 4 times more important than keyword relevance? A high-quality ad and landing page experience! Google deduces that your ad really speaks to Internet users when it obtains a higher than expected CTR based on its position. quality score components Remember that the most common words people use in natural language (e.g., the, be, at, of, and, has, in, who, have, and I) aren’t

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Italy Phone Number List
Italy Phone Number List

Yet, in paid search ads, the most common words are keywords (which are almost all nouns). 3. Use pronoun power Keywords don’t buy your product, people do! The habit of writing keyword stuffed ads can be hard to break. Italy Phone Number A simple trick to breaking this habit is to make sure you write your ads with pronouns

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