Are Many Tools In Data Modeling

You have a debt; Of course, it was another business model that to keep the service alive, they had to create strategies so as not to lose copies of movies, however, The point is that they had data! And many!, which shows that it is not just about having data, but aboutknow how to use them . How to use the data? First, we cata; log the datathere is 1st party data, 2nd party data and 3rd party data, this order is determined by the way they are accessed or obtained. 1st party data : We have already mentioned it, but as a deeper explanation, it is first-hand data, that is, the data that the brand can obtain from its own sources, such as; your website, your social networks, for online promotions.

When collected by if direct interactions of the client with the brand, shows the direct opinion of the client. 2nd party data : Second-hand data, these are collected through exchanges with other brands that are in a secondary circle in order to relate consumption habits. It is practically a 1st party data from another company that by sharing it becomes 2nd party data for the person who received it. 3rd party data : Third-hand data and as its name indicates, these come from a third party; companies that are specifically dedicated to collecting data and selling it, the advantage of these is that you can buy them en masse, segmented, tested and in uniform formats.

How To Use The Data?

Second try- Suppose we are a cosmetics Cameroon phone number company that sells its products through retail and makeup launches are based on global trends. That is, trendy colors, materials that are increasingly resistant to daily friendly, etc. So I have the following data: online and offline data . This data would be 1st Party Data, and what . I can do with it will depend on the relationship that . I can create between the off-line data and the on-line data, in other words and as an exampl . If I cross the average ticket with gender of the person .  I will know who spends more money on my cosmetics, men or women.

Cameroon Phone Number List

It  wou lold seem gical that women more, but let’s imagine that it is men who give away the most expensive makeup and women buy the newest, that would be a great insight for my digital campaign and could be a pillar of our marketing and communication strategy. Now imagine that with 1st Party Data we exchange data with a fashion company (2nd Party Data). We will know that those who buy evening dresses also buy dark lipsticks (for example), so if someone in our database buys an evening dress we could immediately launch content and promotions of dark lipsticks and if our model Predictive registers that people who buy dark lipsticks like light shadows.

Launch Promotions Of That Type.

All these conclusions are achiev thanks to the 2nd party data and intelligently crossing.  The information, in short, at each user step and each purchase correlation that we notice . We will act in a particular way for each user, we would do a great job of selling with a single click . And most importantly, we will optimize our sales management. Conquering the fourth dimension . Time So we are already a Data Driven Company -I wish it were that simple . We are missing the most important factor, collecting, concentrating, modeling and making decisions in real time.

What distin T guishes them is mainly the moment of the process. In which they intervene and the way in which they intervene. There are different processes depending on the sector or industry.  But what is govern by universal data principles are the types of tools: CRM – Customer Relationship Management . In its conceptual definition; it is a strategy that integrates interactions with active and potential customers. In such a way that it focuses all its energ yon customer service from different angles your CRM and . Your sales data (off-line), this data.

 

 

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