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Competence reflects power, power, intelligence, leadership Sophistication reflects good looks, dignity, and class. Strength (Ruggedness) reflects strength, durability and can also be divided into 12 other types of archetypes (Brand Archetypes) according to Carl Jung’s theory: 12 Brand Archetypes of Carl Jung Theory Source: https: dweekLeader (Ruler) is a personality who likes to control, likes to manage, has a knack for power, such as Rolex, Benz, British Airways, AMEX. Caregiver is a person who likes to take care of, likes to care, loves others such as Johnson & Johnson, Volvo, Ford.

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Creator (Creator) is a personality Wuhan Phone Number who likes to come up with new ideas, create outside the box, not repeat the same way as LEGO, Adobe, Starbucks, Pixar. Adventurer (Explorer) is a personality who likes challenges. Going out to face the wide world non-stop such as Redbull, Jeep, Go Pro, The North Face Knowledgeable (Sage) is a person who is intelligent, intelligent, knowledgeable, such as Google, IBM, Wikipedia, Audi, National Geographic, CNN. Innocent is a personality that is bright, friendly, harmless, such as Coke, McDonald, Dove. Hero (Hero) is a personality that has courage, determination, likes to compete, such as Land Rover, Nike, Adidas, FedEx.

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Magician is a personality who BU Leads creates incredible things such as Disney, Tesla, Apple. Outlaw is a person who likes to think differently, has a challenge, does not follow anyone, such as Harley, Diesel, Levi, Virgin. Jester is a bright, cheerful personality such as M&M, Skittles, Barcidi. Everyman is a simple personality. Compatible with everyone such as KitKat, IKEA, KFC, Ebay. Lover (Lover) is a personality that is attractive, charming, searchable, such as Magnum, Dior, Chanel, AXE. The importance of brand personality helps to make a difference from competitors Help customers to understand deeply about our products or services help attract customers.

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