In the 2020s, the question isn’t why you should have video as a cornerstone of your digital marketing efforts. Instead, it’s why don’t you already? Video is the future of content marketing. With YouTube enhancements making it easier than ever to upload high-quality, compelling video content, it’s time to let your brand stand out from the crowd.
including a storyboard
that clearly lays out the video’s goals. Try for the best quality footage you can record, even if you’re using mobile to do it. Pay attention to issues with the camera frame, and plan your lighting well. While indoor shots benefit from clean, steady light conditions, there’s a lot to be said for bright, natural lighting too. Select what suits the video the best. Watch out for shadows and other intrusions into the frame that distracts from your core point. Keep dialog clean, clear, and focused, and let your brand personality shine through.
Don’t forget to consider other aspects of the overall video, too. Do you have a standard video intro you use? How Kenya Phone Number well will it mesh with this video? Is quality and frame size consistent? What colors, fonts, and branding do you use to ensure cohesion across all your video content? Do you know how to make a YouTube banner that pops and will attract attention? Nail down the fine details before you start shooting, and the end product will reward your efforts.
can use the preview to
double-check it. You can save the video as a new one, or revert to the original core footage. There is even some functionality to retroactively edit previously uploaded videos, too. There have been a few issues applying retroactive video edits to videos with over 100,000 views, though, so be aware of that. Content Match videos can also not be edited. It’s always better to plan and perfect your video for its first upload, anyway. What is the point of closing the barn door after all the horses have seen your footage? YouTube Enhancements are available on