Google Trusted Store and BBB Accredited Sites. These trust badges provide more of a feeling of security, rather than proving a technical specification. Certain products need trust badges to support their integrity, for example, organic food. Screenshot showing an ecommerce product page Of course, https plays right into this feeling. When a site is not on https, it can show a “not secure” note that looks very untrustworthy. Screenshot showing a google chrome warning Worst Practice Screenshot showing a page What the worst practice does wrong: Hiding the trust badge in the footer.
Plays right into this feelin
Best Practice Screenshot showing a bed What the best practice does right. Promotes trust badge prominently and visibly (sticky). CHATBOTS Chatbots are a new thing and the first helpful integration of AI into ecommerce that shows promising results. They provide a sort of customer Belize WhatsApp Number List service that goes beyond Q&A and gives a feeling of talking to another person instead. There are different kinds of chatbots: some have very fixed response patterns. Others use machine learning to provide a more flexible (and real) experience. Some work on messengers like Facebook, Slack, or SMS; others work right on the product page.
New thing and the first helpful
However, chatbots can also be a trap for brands if they have poor implementation. A few cardinal sins to avoid are: Not disclosing that the customer is talking to a bot. Only providing a fixed sequence of answers. Not redirecting customers to a human being when a bot can’t help further or gets stuck. On the other hand, a well-done chatbot can be entertaining (see screenshot below) and provide value. Screenshot showing an eCommerce chatbot Poor Practice Screenshot showing a messenger conversation What the worst practice does wrong. Chatbot is a just a series of choices, not a conversation.