You should have your marketing and sales teams work together. The marketing team will be able to find leads and get their information. Then, the sales team will take those leads and speak with prospects about their problems.
If the teams work separately, they may focus only on their roles. However, a successful sales and marketing funnel involves both teams. Many marketers on your team should understand the basics of sales and vice versa.
That way, you can make sure your full-funnel advertising strategy works. If you find that customers drop out of the funnel at a specific stage, you can adjust that stage. Then, you can focus on keeping people in and get them ready to buy.
Make sure your marketing and sales employees are able to communicate. They may even choose to meet together once a week to review what each team has done. Either way, everyone should know what is going on and how they can make the most of your funnel.
Diversify Across Stages
When building out your full-funnel approach, you should think about the buyer’s journey through each step. Think about how you can reach your target audience from the top to the bottom of your marketing funnel.
For example, you might choose to build Canadian CEO Email Lists awareness with ads on social media and TV. You might then focus on retargeting customers to get them into the consideration stage. To get people to move to the conversion step, you could choose to send them emails if you have their address.
Think about how you’ve gotten website traffic and sales in the past and how successful various strategies are. Then, you can use those same strategies. But you can figure out ways to experiment so that you can still make sales when one strategy stops working.
If you only use one strategy for each stage, you can limit your potential reach. You may still get people through the funnel, but you probably won’t grow your business as quickly. While you don’t want to overwhelm yourself or your team, you should use a few marketing tactics.
Use Inbound and Outbound Marketing Strategies
Inbound marketing can be an excellent way to attract potential customers. They can use branded search terms or generic terms to find a blog post you wrote. Or they might find your landing page through search results.
But also using outbound strategies can help you get more traffic to your funnel. Reaching out to people can help round out your full-funnel marketing approach. You don’t have to rely on prospects finding you, so you can get more leads more quickly.
Be sure to create good marketing content to draw people in. However, don’t neglect contacting leads and other potential buyers. Then, you can grow your funnel to increase the chances of making sales.