- Boosts conversion rates due to more positive reviews
- User-generated content and information increases consumer engagement with your brand
- Cuts the costs related to customer acquisition
- Improves loyalty among the customer base
These are some of the most common benefits of advocacy advertisements. In general, it will strengthen the community of businesses both in terms of employees, partnering companies, and clients.
Common Advocacy Advertising Outlets
The most typical advocacy advertising Chief VP Operations Email Lists outlets include nonprofit organizations. In addition, a lobbyist, an advocacy group, and even corporations use advocacy advertising strategies to send personalized messages and promote essential causes. Other interest groups also use this form of marketing.
Some common businesses that have used this type of advertising method include Tesla, Chobani, and Patagonia. Tesla is responsible for producing vehicles that run on electric energy, which aims to transition drivers to using sustainable energy and protect the environment.
Much of the advertising related to Tesla focuses on discussing the importance of green energy and promoting saving the environment. For another real-world example, Chobani, on the other hand, used its marketing strategy to emphasize inclusivity and equality among its customer base.
This led to greater customer advocacy and word-of-mouth marketing. Patagonia also follows socially responsible methods as well as environmentally-friendly processes and fair wages. Positioning their values in their marketing strategies helped boost Patagonia’s brand image.
What Does Advocacy Advertising Do?
The goals of an advocacy advertisement include:
- Raise awareness of a social, environmental, or political cause
- Influence people to take action and help solve a major problem in society
- Improve loyalty from the audience to strengthen the cause
- Solve the problem associated with politics, the environment, or social factors
In addition, advocacy advertising can provide a particular viewpoint on public topics of an organization, business, lobbyist, or interest group. If you’re running a nonprofit organization, you won’t have to follow the same regulations since your entity is tax-exempt and is not associated with political campaigns.
There are multiple channels through which you can utilize advocacy marketing campaigns including radio, magazines or newspapers, television, email marketing, and social media channels.
These are some of the main goals and methods of advocacy advertising campaigns.
Express Advocacy vs. Issue Advocacy
Essentially, you will find statements related to pro or against certain political outcomes from express advocacy advertisements. This form of advertising will tell the audience whether to vote in favor of or against a political candidate. Express advocacy needs to follow federal campaign regulations.
Issue advocacy, on the other hand, focuses on bigger and broader political issues. It does not focus on political candidates. These types of advertising campaigns focus on emphasizing important social or political factors.