Let’s say you work with bloggers who write for a target audience that could potentially benefit from your product but don’t actively look for products online. The blogger, vlogger, or podcaster can reach those people with informative content. Or, if you don’t invest in a social media strategy, you can work with influencer affiliates with many followers on social media. Large affiliates often reach a general audience looking for deals and bargains.
Traffic volume increases significantly with affiliate marketing.
Affiliates don’t just reach a wider audience, they also bring them to your site. The unique advantage of affiliate marketing is that it’s an effective, low-risk, and low-cost way to increase web traffic to your site. Higher traffic volume can improve your ranking, grow brand awareness, and increase sales and profitability.
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With focused audience targeting you get high-quality traffic.
Small affiliates usually specialize in a section of your target audience. They could be active in specific geographical regions and reach a local population effectively. Some affiliates are experts in a specific field and can help promote particular product lines.
You can choose what type of affiliate to Denmark Email List work with to help you reach specific niche audiences. And you can even hand-pick your affiliates.
Affiliate marketing helps increase conversion rate.
For 40% of US merchants, affiliate programs are the top customer acquisition channel.
That’s an impressive percentage. Affiliate marketing, in general, generates higher conversion rates than other forms of digital marketing. Considering the benefits of affiliate marketing we’ve discussed so far, that shouldn’t come as a big surprise.
Another reason is vendors monitor the performance data of their affiliates closely. This leads to competition between the affiliates, and the vendor will obviously prefer to work with high-performing vendors. Monitoring data helps vendors identify which affiliates bring in the highest quality traffic and have the highest conversion rates.
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Higher brand recognition and awareness follow effective affiliate marketing.
Consumers like to buy from brands they recognize, and most people need to see something a few times before they are ready to buy. Affiliate marketing gets your brand and product in front of the right eyes.
Working with many affiliates ensures your brand stays top of mind for the right audiences. In some industries, publishers are the ones who build the brand.
Take software like VPN, web hosting, or website building as an example. When you search for content that’ll help you choose a product, Google almost exclusively shows affiliate content through blogs and reviews. Most sites talk about the same tools. So, software sites that don’t partner with the affiliates don’t appear in Google search for top keywords.