Creating Your Conversational Marketing Strategy

Rather than create an entirely new conversational marketing strategy full of new digital initiatives, it’s pretty easy to find ways to incorporate conversational marketing within your existing framework.

Like many brands, you can use conversational marketing by adding an automated chatbox option on your website. This is usually the first thing companies think of. however, a conversational marketing strategy exists to support and amplify the systems and strategies you already have in place.

For example, you could start utilizing Facebook chat more to help customers with questions. You can provide canned answers that the chat will provide based on the questions asked.

You could also use a tool like Drift, a popular automated chat tool, to connect real, human sales agents with customers online to provide an enhanced experience when possible.

Even still, conversational marketing is a broad term that refers to much more than just chat boxes, machine learning, and bots.

You can incorporate more conversational marketing by creating CTAs on your blog posts that encourage readers to reach out, or by opening your social media DMs to customer service inquiries.

Questions to Ask To Get Started

Need help kicking things off with your conversational marketing strategy? Start by asking yourself these questions about your business VP Engineering Email Lists 
and your existing customers:

  • Who is showing interest in our product or service?
  • How are these people engaging with our company? Online? Social media? Email?
  • Where did these potential buyers come from?
  • What are they looking to get out of your conversation?
  • How can we better engage people, meet their needs, build trust, and improve the customer experience?

Understanding your target buyer’s full-picture situation will help you target the best way to meet their needs.

Incorporating Conversational Advertising Into Marketing and Sales Funnels

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Conversational marketing effortlessly fits into any marketing and sales funnel, because it moves them through these stages step by step, one question at a time. It works just the same as a real conversation would.

At first, a customer may be wary, with many objections. After qualifying the customer and addressing their unique objections, eventually, the customer will come to trust the person they’re speaking with and may move closer to saying “yes” and buying.

Chatbots do this flawlessly by storing information acquired from every question asked and answered and using this data to inform future responses and replies, creating a perfectly tailored conversation that can understand leads faster and more deeply.

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