Here are just some of the factors that mean the content is important for SEO:
- Increases visibility online – when you regularly create content that’s optimised and useful for your audience, your rankings will increase, meaning that you’re more likely to be found when people are searching.
- Generate a high click through rate (CTR) – CTR is important when it comes to your website ranking in the search results. The more users who click on your website, the better your chances of getting better rankings on search engines.
- Helps to generate backlinks – links between your website and other relevant and authoritative sources indicate credibility and trust for your own website. The more high quality links you build, the higher you are likely to rank in the search engines. Other websites are likely to link to your content if it’s useful so this is a key part content will play in your SEO strategy.
- Improved user experience – creating high quality content, optimising your content and generating backlinks means you will create a website hat is easy to navigate and will provide customers with the information they need.
How to Optimise Your Content for SEO
When creating great content, you’ll need to make sure it’s optimised for both the keywords you’re targeting and for user experience. Here are our tips for optimizing your content for SEO:
1. Understand Your Target Audience
Understanding your customers will help you to research the right keyword and create content that resonates with them. To know who you’re targeting, look at your existing customers and create buyer personas that tell you gender, age, interests, and South Africa Phone Number the problems customers have when they come to you. This will give you a better idea of how to write your content and what to include.
Get your sales team to make a note of FAQs they’re asked for over the phone or by email and use these to guide your content creation. To stay relevant you should also comment on the latest news or trends in your industry.
2. Perform Keyword Research
sure you create content around these keywords and optimize the content for these words and phrases. You can do this by adding the target keywords to the title, headings, and metadata for your post.
3. Focus on Long Tail Keywords
Long-tail keywords are the keywords that searchers use when they’re searching for answers or when they’re closer to purchase. These terms have lower search volumes but they tend to be more specific and have much less competition than more general terms so you’re more likely to rank for them.
When you’re writing a piece of content, always stick to the keyword and topic you’re targeting. Don’t try to write about a range of topics or themes in a single piece of content and don’t try and include dozens of keywords. This will confuse Google (and your users!) and can work against you when it comes to ranking. You will not be creating the most useful and relevant content on the topic if you’re mixing in too many topics or keywords.