Even if Your Customers Use Certain Methods

They may purchase something immediately. Or they might decide to wait, but they’ll think of your business first when they’re ready to buy what you sell.

Grow Your Reach

Even if your customers use certain methods, you may want to use them, too. Of course, you need to make sure you can reach your ideal buyer. But you can look for different ways to promote your marketing funnels.

For example, maybe you find that a big portion of your audience uses their mobile devices more than a computer. You know that a lot of them also use social media, so you decide to promote your business with Facebook ads.

As you set up the campaign, you should make sure to focus on purchase intent. So you focus on marketing to people who follow you or who have visited your website before.

While you should aim to stand out, you can do so even when using the same platforms as your competitors. Instead, you may choose to use bright colors to capture someone’s attention and get them to click on your ad.

While you don’t need to use every possible platform, you should try a few. You can always stop using them if they don’t provide the results you desire. But you’ll never know what might work until you try it.

Use Different Tactics

As you aim to grow your reach with your funnel strategy, you should think about the marketing tactics you want to use. What works for attracting potential customers may not work to convert them into buyers.

At the top of the funnel, you may choose to Investors Email Lists
use search ads to show up in front of more people. Paid search can help you show up first without waiting for organic SEO to work. Then, you can get results more quickly.

Later in the funnel, your marketing plan may focus on retargeting people in your audience. That way, you can focus on people who have already interacted with you. No matter what you do, consider a few things to try for each stage of the process.

Create Video Ads

Investors Email Lists

TV ads can be an excellent tool to build brand awareness and get people to the top of the funnel. Video advertising is great because people don’t need to read something or put as much effort into learning about your business.

Plus, a good video ad can be catchy and get you thinking. For example, think about a McDonald’s commercial. The ads almost always include the “I’m lovin’ it” jingle at the end. When you think of that phrase, you probably think of McDonald’s.

You can do the same thing with your video ads to help people remember you. However, make sure that any videos you use to advertise fit into your full-funnel marketing approach. That way, you can lead people to the next stage easily.

Leave a comment

Your email address will not be published. Required fields are marked *