Why is higher-quality content a 2019 marketing trend? Aside from the ever-increasing levels of competition (there are more than 2.5 million. Blog posts published every single day on WordPress alone). You have companies like Google and Facebook pressing for stronger content.[*] Here’s what I mean: Since Google launched their Panda update in 2011 (the one that penalized low-quality content). They’ve been refining their algorithm to further raise the bar for content quality. The August 2018 Google update seems to further this idea. While no one knows for sure the exact factors that this update influenced
Refining their algorithm to further
there’s a correlation between low-quality content and a loss in search rankings.[*] Specifically, they announced on Twitter that there’s “no fix” for rankings loss other Japan WhatsApp Number List than by “building great content”. In December 2017, Facebook started fighting “clickbait” posts that led to low-quality content. In 2018, Zuckerberg furthered this high-quality initiative, saying, “One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.”[*] So not only will higher-quality content help you
Zuckerberg furthered this high-quality
show up on Google, it will also help your posts show up (and get more engagement) on social media sites like Facebook. To comply, one thing you can do is create “pillar pages”. These are pages on your site — typically in-depth articles (2,000 words or more) that cover everything someone needs to know on a particular topic. In addition to this, you can leverage a tactic I call “content clustering”, where you create a series of articles related to the topic of your pillar page. For example, I created a pillar page on the topic of RV rental companies for our travel blog, shown below.