but they are more graphical in display. Application links are displayed in a colored format. The stories have images and a sliding carousel. Local lists are mapped and include buttons for initiating phone calls. It’s a far cry from the 10 blue links of yesteryear.
Expect search results to become even more graphical and interactive over the years. Related: Expect research to continue to go far beyond the keyboard, where we increasingly talk about what we want and into a variety of devices, such as the Amazon Echo.
6. Agents 2.0: predictive search and robots
In the early years of search engines, there was a Germany Phone Number belief in some quarters that “agents” would eventually find what we need automatically, rendering the idea of actively searching unnecessary.
This does not happen. It is also likely that it will never fully happen for years or even decades. It’s hard for an agent to search for something you don’t know you need until something immediately happens, like a broken pipe that needs a plumber.
Yet amazing things have happened in the field of predictive research over the past few years. Google Now still regularly surprises me when it suggests information I need before doing a search. Microsoft’s Cortana is growing as a challenger; Apple’s Siri remains further behind, but one to watch. A few of my past articles about them:
7. The dawn of machine learning
Machine learning is another emerging area of research. Today’s search engines rely heavily on algorithms, complicated recipes written by humans that involve analyzing hundreds of signals to decide what content should rank high in response to a search.
What if machines could just educate themselves? Last year, Google made the stunning revelation that machine learning was involved in “a very large part” of the searches it processes. The machine learning process even has a name: RankBrain.
We’re still far from RankBrain regardless of what it should show, however. You know those infinite moves in a game of Go? A game so complicated that Google recently stunned the world when its AlphaGo machine learning system beat the world’s grand champion?