LDM uses methods and intelligence that comes directly from the CDP vendor in order to have the highest standards of implementation, use, and results. in each campaign. As the report “ The new rules of customer engagement ” shows, the majority of e-commerce users prefer multichannel interaction and on different devices, and 71% use different channels. , e client. 2nd party data : Second-hand data, these are collected through exchanges with other brands that are in a secondary circle in order to relate consumption habits. It is practically a 1st party data from another company that by sharing it becomes 2nd party data for the person who received it. 3rd party data .
Third-hand data and as its name indicates, these come from a third party; companies that are specifically dedicated to collecting data and selling it, the advantage of these is that you can buy them en masse, segmented, tested and in uniform formats. How to use the data? -second try- Suppose we are a cosmetics company that sells its products through retail and makeup launches are based on global trends, that is, trendy colors, materials that are increasingly resistant to daily use, eco-friendly, etc. So I have the following data: online and offline data This data would be 1st Party Data, and what I can do with it will depend on the relationship that I can create between the off-line data and the on-line data, in other words and as an example.
Cross The Average Ticket With
Gender of the person, I will know who Albania phone number spends more money on my cosmetics, men or women. It would seem logical that women more, but let’s imagine that it is men who give away the most expensive makeup and women buy the newest, that would be a great insight for my digital campaign and could be a pillar of our marketing and communication strategy. Now imagine that with 1st Party Data we exchange data with a fashion company (2nd Party Data). We will know that those who buy evening dresses also buy dark lipsticks (for example), so if someone in our database buys an evening dress we could immediately launch content and promotions of dark lipsticks and if our model Predictive registers that people.
Buy dark lipsticks like light shadows, we will launch promotions of that type. All these conclusions are achieved thanks to the 2nd party data and intelligently crossing the information. In short, at each user step and each purchase correlation that we notice . Will act in a particular way for each user, we would do a great job of selling with a single click and most importa . We will optimize our sales management. Conquering the fourth dimension: Time . So we are already a Data Driven Company -I wish it were that simple. We are missing the most important factor, collecting, concentrating, modeling and making decisions in real time. There are many tools in data modeling but what distinguishes them is mainly the moment .
The Process In Which They Intervene
And the way in which they intervene. There are different processes depending on the sector or industry. But what is by universal data principles are the types of tools. CRM – Customer Relationship Management In its conceptual definition. It is a strategy that integrates interactions with active and potential customers. In such a way that it focuses all its energy on customer service from different angles. In its definition as a tool ; is a software that collects, stores and organizes the data of active . And potential clients, in such a way that it allows you to have a record of activities that. A client carried out or activities to carry out to favor the sales or post-sale process.
An example would be a Hotel in Cancun, Mexico, when Check-In, the person at the reception . Will ask you to fill out a form where you will leave at least your name, mobile phone and email. This data will be enter into the hotel database to be in a CRM and at. Christmas you will receive an offer by e-mail or text message with discounts to stay again. And in summer you will receive another email where they offer you free nights. for your companion. DMP – Data Management Platform. It is a software tool that provides you with a segmented audience through 3rd party data. (This third-hand data is obtain mostly through the famous “cookies”).