You’ll find it under the Video Manager on your YouTube channel, through the edit menu. Currently, it offers three key categories.Quick Fixes: Here you will find tools to help with issues around saturation and contrast. You’ll also find their trim and rotate options. It’s unsophisticated but easy to use and practical for those who need to get clips posted quickly. They also offer some stabilization, slow motion, and timelapse effects. You can also trim and add music to your videos.Filters: The new filters bring YouTube into alignment with Instagram, and you’ll recognize many of the names, too. There’s also scope for simpler lighting and color adjustments here.
Blurring effects allow you to add a layer of privacy and focus to your videos. Use them to blur out car plates, or hide Kazakhstan Phone Number the faces of people you don’t have a full model release for. There are some tongue-in-cheek fun filters here, too.
Once you’re happy with your enhanced video, you can use the preview to double-check it. You can save the video as a new one, or revert to the original core footage. There is even some functionality to retroactively edit previously uploaded videos, too. There have been a few issues applying retroactive video edits to videos with over 100,000 views, though, so be aware of that. Content Match videos can also not be edited. It’s always better to plan and perfect your video for its first upload, anyway. What is the point of closing the barn door after all the horses have seen your footage? YouTube Enhancements are available on PC, Android, and iOS currently.
Why Social Video Matters for Digital Marketing
Video is currently the hottest content type for social media marketing. Nearly 1 Billion hours of videos are consumed through YouTube alone daily. The only question that matters is whether your video is among them.
Video is a powerful storytelling tool. Humans are visually orientated as it is. We’ve all heard the saying that a picture is worth a thousand words. Video moves far beyond the still image and gives you an incredible way to impart a lot of information without becoming overwhelming, as well as to humanize your brand and resonate with your clients. 81% of businesses now use video as part of their marketing strategy, and 90% of consumers claim video has helped them make a purchasing decision.