Creating a complex digital content strategy that takes up all of your time can be all too easy, But you don’t need anything fancy to meet your business objectives. Be sure to consider your target audience research and buyer personas.
Then, you can plan out your content creation strategy to meet your goals and reach your ideal audience. At first, you might want to stick to one or two platforms. That way, you can learn how those platforms work so that you can increase your reach.
As you learn how those platforms work, you can expand your content strategy to include other platforms. However, make sure you have enough people to create or repurpose content to share on the new platforms so that you can continue to grow your online presence.
What to Post on Your Website
Your website should be the main platform you use in your digital content strategy. It’s where people will be able to book your services, buy your Accounting Directors Email Lists products, or find your brick-and-mortar business.
A website is a perfect place to publish your blog posts and other long-form content, like industry reports. You can also embed an email list signup form on your site. That way, visitors who want to hear from you can sign up.
As you come up with content ideas, consider how you can use them on your site. A blog is the easiest way to post content. But you can also create free downloads that you offer to people who give you their email addresses.
How to Use Social Media Marketing
Social media marketing can be essential to a successful digital content strategy. You can use various social media networks to post different forms of content:
Whenever you can, include a link to your website. That way, people who follow you on social media can find your site more easily.
While you can create original content for different platforms, you might also want to repurpose your content. For example, if you write a blog post, you can break up the various sections and share them as individual posts on Instagram or Facebook.