As mentioned, a buyer persona can be very useful for your content strategy. This persona describes your ideal client or customer, including their age, gender, and interests. Creating this persona can help you figure out what your customers need from you.
Use that information to figure out how and where you can share digital content. For example, if your buyer persona is a business professional in their 30s, LinkedIn will probably be the best platform to reach them.
On the other hand, if your buyer persona is an 18-year-old, Instagram or TikTok might be better. There’s no best platform for every business. Make sure you use your buyer persona to help drive your content marketing strategy.
Leverage Your Unique Selling Proposition
Odds are, you aren’t selling something super new. But you do have a unique selling proposition (USP) that you can leverage when content marketing. Think about what makes you or your business different from your competition.
Perhaps you offer a free tutorial to all Finance Directors Email Lists of your website design clients. Or maybe you create jewelry, and you include a handmade note with each order.
Be sure to create content explaining what makes you different. Add that to your other content calendars for your online platforms.
Use your digital content strategy to stand out from your competitors. Then, your audience can understand why they should hire you over another company that offers the same service.
Do Keyword Research
Search engine optimization (SEO) can be a valuable part of a good content marketing strategy. While social media is great, you want to get people to your website. If you can create good content that ranks highly in search engines, you can get more traffic.
You’ll need to create relevant content based on what you offer to help attract the right people. Using relevant keywords can help you target the correct search terms. Make sure the keywords you choose relate to your offer and that they have a decent search volume.
That way, you’ll have a better chance at lead generation with SEO. However, you should also use keywords that aren’t too competitive so that you have a chance at ranking first.