Asics and Whiskey Loot use words

But try to think about how you can use the copy in the subject line to connect your brand to completing a sale. In both the examples above, Asics and Whiskey Loot use words commonly associated. With abandonment emails like ‘cart’ and ‘left’ alongside copy that ties it back to their brand. Whiskey Loot: ‘sobering up’ relates to alcohol Asics: ‘left in the dust’ relates to running a race Other ideas: Maps. We don’t want you to get lost! Food: Are you hangry yet? Linens: We still want to sleep with you! Coffee: Uh oh, someone’s going to have a case of the Mondays Shoes

Whiskey Loot ‘sobering up’ relates

Your cart is about to run away 6. THE ‘BRAND-RELATED’ SUBJECT LINES With so much going on in shopper’s day-to-day lives, a gentle reminder of exactly what Iran WhatsApp Number List product they left in the cart can be super helpful. Mentioning the product a shopper left in their cart in the subject line will help remind them why they added it. To their cart in the first place — and why they were keen to purchase. In this example, 23&Me, uses this subject line: Your DNA kit is waiting for you Dyson and Ralph Lauren use brand names in their subject line.

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subject line will help remind them

As well-known, leading brands in their respective niches, their names convey quality and remind the shopper of where they wanted to buy from. Here are the subject lines they use: Dyson: Items in your basket at dyson. Ralph Lauren: Finish Your Order at Ralph Lauren Using the shopper’s first name, coupled with the products in their cart. Can make a huge difference to your abandoned cart emails. Here’s how Massdrop personalizes its messages (notice the name at the beginning of the subject line and the product hyperlink in the opening paragraph): Screenshot showing an email

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