Clearly defined your brand identity. It is necessary to develop unique selling propositions of your brand depending on the features. And attributes of the brand. including products and services Brand Purpose Core Values Brand Strengths This will make you unique in the market and in the hearts of consumers. Step 6 : Create a message that reflects your brand’s mission and position. Creating a Positioning Statement is the final step in brand positioning. The message or speech does not have to be as long as an essay. Just a few sentences that clearly articulate your brand position. For use in communicating with consumers to see how your brand is different and valued from other competitors.
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Based on the question that Portugal Phone Number Who is your target customer? What type of products and services are you in? What is the greatest benefit your customers can get from your products and services? And what is the proof of the benefits? Positioning Statement Template A Positioning Template will help us come up with a more effective brand positioning message. Let’s see how it looks. Positioning Statement Template To write a statement that represents the brand’s position. It must include the purpose, brand name, type of business or product the brand is associated with.
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Different points from competitors BU Leads Benefits that customers will receive and why customers will believe in the brand Let’s look at an example of a Brand Positioning Statement. Positioning statement example Coca Cola Line up Source: theexchange.africa Coca-Cola – “For individuals looking for high-quality drinks , Coca-Cola is a wide range of the refreshing beverages , that delivers happiness unlike other beverage options , so they can enjoy a Coca-Cola drink and make a positive difference in their lives , because the brand is intensely focused on the needs of customers.