On ecommerce product pages

What works in ecommerce” that was based on a meta-analysis of 6700 online experiments concluded. That it wasn’t call-to-action elements, buttons, or colors that moved the needle most regarding revenue per visitor. It was scarcity, social proof, and urgency. Psychological factors are more effective than visual ones. On ecommerce product pages, they come in many forms: reviews, FAQs, feeds from social networks, etc. Humans are hardwired to trust and sometimes imitate others.

They come in stars or written reviews

And then make our decision based on that. REVIEWS Reviews are the most commonly found form of social proof. Not only on platforms like Yelp but also Amazon Belarus WhatsApp Number List and Google. They come in stars or written reviews. Google Screenshot showing google search results. Amazon Screenshot showing an amazon product page. Good reviews give you an overview of all opinions about a product out there. Average ratings are not enough; users want to go deeper. That’s why you should provide several forms of

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They come in stars or written reviews

Worst Practice Screenshot showing an ecommerce product page What the worst practice does wrong. No reviews shown (for a product that costs $7,100). Best Practice Screenshot showing amazon product reviews What the best practice does right. Make a distribution of ratings available, not just an average. Provide elements that make it easy to scan large amounts of reviews to find the information that’s valuable to a user. Show full, written reviews that show every detail of the review.

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