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Facebook Ads will hover around $10 today, it was closer to $5 on Instagram,” Masek said. “Today the gap is narrowing more and more. This meant that running ads on Instagram was going to New Zealand Phone Number be immediately more profitable for marketers – in fact, twice as profitable. ” At the same time, Masek said that as Instagram started rolling out ads, users clicked on them at a much higher rate than on Facebook. “Users got used to the ads on their Facebook News Feed and started to click on them less – the same way the first banner ad on the web got a 44% CTR and today’s banners hui generate a CTR of 0.1%,” he added. “So when Instagram rolled out ads, not only were they cheaper, but the CTRs skyrocketed.”
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