That’s why Purna Virji had a consistent message for his PPC colleagues this year: embrace voice search . Start testing now when the risk and competition are low. She even wrote a helpful step-by-step guide on how to get started. Virji said there are several concrete steps PPC advertisers can take right now: “My favorite thing about voice search is how clear the intent is in the query. Armenia Phone Number For example, if I typed in ‘hotels in the Bahamas’, you would have no idea if I was looking for a romantic getaway, a singles trip or a family vacation. Chances are the results will be different for everyone. But if I asked Cortana, “what are the best family hotels in the Bahamas,” then a much more targeted
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Purna Virji This way we could get clear information about our audiences – in their own words. PPCs can expand their keyword lists, more accurately adjust their bids and budgets based on intent, and strive to deliver the right message at the right time. ” Virji added a tip for those who want to Armenia Phone Number minimize the risk associated with high CPC keyword testing: “In many verticals, CPCs on Bing Ads can be lower than the competition. Therefore, it can often be a safer and more strategic idea to run your tests on Bing Ads first and then expand across channels.”
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