Finally, individual players can have their own branding. Individual branding is another marketing trick that can drive up business, especially among children who may favor players over the sport as a whole.
Splitting the branding also insulates each of them from problems that the others have. If a player is a problem, the team can distance themselves. If an entire team is having problems. The league can punish them in the name of maintaining the integrity of the sport.
The resilience of the NFL’s split branding strategy gives their
Business an incredible level of resiliency Owner/Partner/Shareholder Email Lists in the face of problems. The inclusion of team owners in making most major decisions also makes it hard for any wild. External forces that upset the whole thing.
Let’s talk about something a little more unusual. Particularly famous brands are all well and good as case studies. But they’re not as useful for small businesses that can’t operate on such a level.
Hololive is a Japanese entertainment company
operating as a subsidiary of Cover Corp. A technology company. Since late 2020, they’ve focused on expanding outside of Japan and providing content that’s more accessible to the rest of the world, and with resounding success.
The company itself consists of several groups of variety entertainers that mostly use digital avatars and stream material over the web. After about two years of minimal success, Hololive managed to take advantage of viral content to attract interest.
Since then, it’s become one of the most well-known streaming companies. Functioning differently than individual, independent streamers have in the past. As of late 2021, according to records, Hololive owns all of the top five worldwide channels for YouTube’s Superchat donation system and eight of the top ten channels.
This success is astounding for a brand that’s
Only four or five years old. Cover is not a huge company in terms of staff, but they’ve expertly applied their skills to dominate the charts and bring in impressive revenue.
That’s not the reason we’re using them as a case study, though. What makes Hololive worth studying as a company is how they did it.
Broadly, each new group of entertainers they release has done better on launch than the past group. The success here is because the previous entertainers each attract followers (i.e., customers) individually, and those customers often go on to support the new entertainers and continue the cycle of growth.
Ultimately, Hololive is a higher-level brand that benefits from each of its subsidiary brands. They’ve done exceptionally well for an organization that’s primarily people working from home and being entertaining online.
Hololive vs. Nintendo