Know Your Customers
If you don’t know your target audience, your entire funnel won’t work right. You need to understand your customer’s perspectives and what would make them join your funnel.
Start with your current customers, if you have any. Think about what products are the most popular and how those customers found you or your products. You can send a survey to each paying customer to get those answers.
That way, you’ll be able to understand Partners Email Lists the customer journey. Now, customer journeys may vary from person to person based on their background. But knowing the journey that most people take to buy from you can help.
For example, maybe most people find you through social media. So you decide to set up your funnel on various social networks to get in front of more of your audience. Or maybe SEO works well, so you focus on using the right keywords on your site.
When you get new customers to enter your funnel, you can help them through. That way, you can get more of your target audience to complete more steps within the funnel.
Consider Your Budget
The next step in building out your marketing funnel is to determine your business budget. This will help you decide how much you can put toward paid advertising, such as Facebook ads, and other paid marketing channels.
You may be able to use the full-funnel approach organically. However, you can limit yourself if your full-funnel strategy only uses organic marketing. In some cases, a prospective customer may only find you due to an ad.
By diversifying how you get people to find you, you can be more successful. Then, your funnel may get more leads and conversions.
Fortunately, you don’t need a huge budget to start paying for ads. You can even start with performance marketing, so you only pay when you get results.
However, you should set a budget that you can keep up with over time. That way, you won’t run out of funds before your funnel can