The questions appeal to readers’ emotions in a way few others can,” says Writtent’s Helen Nesterenko. “It fosters that ever-important conversational tone that is essential to a good blog post. It makes readers want to know more. » It is important to be strategic in your questioning strategy. Copyhackers recommends never asking questions in a misleading way, which could deter potential readers. Examples of question-based headlines: Why are you still using Microsoft Word? Gizmodo Could you pass a home economics course from 1954? Afghanistan Phone Number Buzzfeed Is bloody pink chicken safe to eat? – via Epicurious Tip Create a Sense of Urgency FOMO (fear of missing out) is a real thing, and it works extremely well when writing headlines. Instill a sense of urgency by stating the expiration date of a special offer and using urgent language like in the sample AdWords ad below. titles with urgency The
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Book Now and get an extra $15 on JetBlue Airlines Airfare. Hurry!” Using the word “ Hurry! ” entices your reader to click through and take advantage of this limited time offer. !” or “Limited tickets! 20% discount expires tonight .” Learn more about using countdown customizers in your ads to Afghanistan Phone Number automate this process here, and try this technique in your headlines too. Examples of titles that reinforce urgency: Marketing: Are you ready for Canada’s July 1 spam law? – via Venture
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Lower Your Bounce Rate Today – via ConversionXL Tip #8: Leave an Air of Mystery There’s an art to how much information you should divulge in a headline, but you should never reveal your main takeaways. Afghanistan Phone Number If you do, the reader will have no reason to click through and read the rest of your content. For example, check out the three trending articles on Today below. All three are intriguing and all leave the reader wanting to know more.