How does this work for content? Let’s take a look at what Hotjar did long before any of us. Before launching their SaaS (long-form content) guide, they directly reached out to over 5,700 of their users and asked them to become contributors. This awareness was later key to the play’s success. Hotjar beta-reader-email Participants spent time and effort reviewing the guide and providing feedback. Later, they were more motivated to share the piece since they had been part of its creation. For Hotjar, the reward was a solid guide and lots of vital word-of-mouth buzz that we all crave during our early days of promoting something. A total of 448 people applied to be “beta readers” and they were all recognized in return.
Hotjar’s guide reached nearly 15,000 views in the
first two days. A marketer can only dream… Hotjar Results Expert review articles work similarly to the Hotjar strategy, although on a smaller scale. Professionals bring their quotes and will usually share the article to get more buzz around it since they were featured. Participants Norway Phone Number know that a mention on a trusted website will only solidify their personal brand. When I created digest articles, the traffic increase was 3-6 times that of a regular post. The real value is in getting trusted professionals talking about your content within the first few days after it’s published.
A secret tip here: This (well, the resulting traffic
and time on page) will also tell Google that your content can provide the expertise people are looking for and boost your rankings. Another beta participation hack you could use here is to publish an article as an exclusive post before officially adding it to your blog. The best way to do this without falling into the “pay to read this article” system is to use your newsletters. Create posts that only your subscribers can access for 1-2 months and get their feedback before uploading the official version. This is where mailing lists save the day again. Dive Deeper: 4 Steps to Growing and Promoting Your Epic Content 3) Side Project
Marketing Side projects aren’t just for individuals. As a brand, you can set up several types of side or complementary projects: a separate product, a community (as already mentioned), a publication, or even a fun website (like ZenDesk’s mini-site to capture the keyword highly intentional “ZenDesk alternative”). Any side project works like a sub-brand. The side project or product you create should be focused on promoting content, not just another tool. Let’s look at some real examples. Muz.li and Behance A few years ago, Muz.li was acquired by InVision. Before that, Adobe bought Behance. Both provided a huge pre-existing community where a brand could easily showcase their creation and be guaranteed a relatively new audience.