People have a serious problem that they really need to solve now When people desperately need help, they are willing to spend more on services or products to solve that problem. This means that companies that advertise can charge more for these services and can often get a high return on investment on their advertising spend, even with high costs per click. These spaces are also very UAE Phone Number competitive because people don’t necessarily spend a lot of time deciding where to shop – they want help NOW! For example, one of the top keywords for the “medical services” category is “nearby emergency room.” If the advertiser is in the right place at the right time, he can reap big profits. (I don’t think private companies should take advantage of people who
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Here are examples of keywords related to pressing issues: “Securities” in second place “Avocado” at No. 4 “Cash Services and Payday Loans” in 7th place “Rehab” at No. 11 “Plumber” at No. 18 “Termites” at No. 19 “Pest Control” at No. 20 adwords costs per click expensive High-priced items or services Last time, insurance-related keywords were right at the top of the list. According to UAE Phone Number our data, insurance is no longer king of the hill. That’s good news for marketers trying to generate leads in the insurance industry, isn’t it? (Sort of – they’re still nearly $50 per click on average. And there are outliers, like “malpractice insurance,” that can cost
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Now, the most expensive keywords are in the “business services” category – commercial keywords include things like “data room” and “network security monitoring” – probably because these services have tend to be expensive. UAE Phone Number Businesses offering commerce services are willing to bid more per keyword because there is so much to be gained when a prospect converts, whether it’s a single large purchase or a service with a high value.